Dr. Mara Einstein takes us beyond the shopping cart to explore how brands have become modern-day tribes, offering comfort and connection in a fragmented world.
But are we shaping our brand choices, or are they shaping us—designed to appeal to our deepest needs? Drawing on insights from her book Hoodwinked: How Marketers Use the Same Tactics as Cults, reveals how cult-like marketing tactics, amplified by influencers and algorithms, now shape our identities, emotions, and communities. Together, we unpack the fine line between loyalty and manipulation.
Share this post